If you are a crafter, sewer, knitter you have heard of Columbia Minerva as you roam through the yarn and thread isles at a craft store. They were early PupStylers and didn’t even know it!
Minerva understood the value of incorporating dogs in advertising and marketing to sell fashion. If a pretty model is holding a cute Maltese near here face, the dog just makes the model even more beautiful and harder to forget the brand. Right on Minerva!