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Demand For Dog, Cat & Bird Clothes Surges 200% Since Pandemic

Americans are serious about pets!
According to a recent survey by the American Pet Products Association, approximately 67% of U.S. households own at least one pet—that’s 84.9 million homes!

The number of pet-owning Americans has been steadily increasing over the years. In 1988, the first year the same survey was conducted, 56% of U.S. households owned a pet. Of course, the more pet owners there are, the more demand there is for pet supplies and style. According to a new data analysis from Pattern.

  • Consumer demand for pet food on Amazon skyrocketed 128% during the onset of the pandemic, compared to the average the rest of the year. It’s unlikely a spike like this will occur again, unless the nation experiences another widespread pandemic shut down.
  • Demand for pet clothes/costumes spiked 340% ahead of Halloween. We expect to see a similar spike in demand this year ahead of Halloween.
  • Demand for pet toys was up 40% overall during the holiday season and up 96% two weeks before Christmas. We expect to see a similar spike in demand this year during the holiday season.

Pattern  also did a deep dive into the online sales of pet clothing (rejoice PupStylers!) for dogs, cats and yes, birds! Bird clothing is quickly catching on in market places like Etsy. You can find a community of bird fashion designers selling everything from hats and hoodies for your “Swat Team”  attack bird to prosthetic little human arms so your Parrot can duke it out with the cat. Wanna place bets on the winner?

Bird Arms Large image 0

Oddly enough the study didn’t show any data on rodent fashion for Guinea Pigs or rats which Petsmart caters to during Halloween season but this study only focused on shopping with Amazon.

New York fashionistas splurge on designer outfits...for their pet rodents | Daily Mail Online

When is market demand highest for pet clothes?

To find out the answers to these questions, their data science team analyzed market demand for pet supplies on Amazon for 2019 and 2020. Amazon is a pretty good way to gauge over all market demand.

The clear winner here is Halloween, where demand surges by 200% to over 370% between the weeks of September 27th through October 25th. That’s a lot of pet Halloween costumes! Christmas appears to drive a slight increase in demand, and there’s a slight uptick in late February (before a steep pandemic-driven decline), but everything pales in comparison to Halloween.

When it comes to demand for pet Halloween costumes, dogs once again completely outrank the other pets they examined. Things are a lot closer during the rest of the year, though, with cat clothing actually outranking dog clothing during the week of February 23rd.  Watch out doggies, Ninja cats are coming to get ya!

Here’s how demand changed throughout the year:

Demand for dog clothing spikes at +472% vs average during the week of October 18th, outpacing cat and bird clothing’s still-impressive increases of 380% and 377%, respectively.  Start shopping early this year!

 

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NEW “My dog is quietly judging you” Cropped Hoodie

Check out our newest edition to the PupStyleShop.com My dog is quietly judging you” dog walker collection!

Perfect for transitioning into Spring adding just the right amount of warmth to your AM and PM dog walks.

It’s not just a super stylish crop-top hoodie, it is also super comfy due to being made from soft three-end fleece with ultra tight-knit construction. It’s that tight-knitting that makes printed surfaces really stand out.

$45 Made in the USA.

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Introducing the NEW PupStyle dog walker fashion collection by Dara Foster!

Let your dog be the judgmental one when you cruise up on a pack of dogs not social distancing.
The new My Dog Is Quietly Judging You” dog walker collection is meant to lend a little attitude to your daily walks and put smile on your face.  Keep a watch out for more hoodies, T-shirts and goodies later this year! 

$45 – This high-quality pullover hoodie adds just the right layer of warm and cozy for any active dog mom or dad. Made with three-panel fleece lining, this pullover is double stitched for durability and roomy. Pick one in your favorite color to match your style.

  • Available in 3 colors. White, Grey, Black

 $25 – Tee that will turn heads at the grocery store and on dog walks! Made from very soft cotton, this tee is really comfortable for an active lifestyle. With high quality print it allows one to express personality on the go. 

$15 “My dog is quietly judging you” mug is perfect for coffee, tea, hot chocolate or what ever you want to put in it. No judgment here!  

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Halloween Pet Spending Reaches Almost 1/2 Billion $

PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what you can do with all of those Amazon boxes laying around. Dara can be reached for further interviews and comments at Press@PupStyle.com

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She’s Back! Dara Foster Join’s Fox 5 Good Day NY for Halloween Fashion Show

Americans will spend nearly 1/2 BILLION on pet Halloween costumes this year according to MarketWatch. That’s almost double what we were spending just 10 years ago. Dog Halloween costume events and parades are rivaling stroller grid lock in Brooklyn this year.

Check out some of the hot costume trends Dara Foster styled on Fox 5 Good Day New York as examples of what you can expect to see at The Boneyard Bash at Brooklyn’s Domino Park from 12-8 on Halloween. Anchor Rosanna Scotto volunteered her dog Lulu to model a fun DIY Boxtume idea from recycled Amazon boxes. Warning, this segment may cause a cuteattack.

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Halloween Dog Party! Amazon’s Treasure Truck is Throwing a Boneyard Bash

The Amazon Treasure Truck is coming to Domino Park in Brooklyn on Halloween  in collaboration with Blue Buffalo & SmartBones to throw a boneyard bash! Domino Park Dog Run will Transform into a Boneyard Bash for Dogs and Dog Parents on Halloween * Thursday, October 31 . #BlueBuffalo #SmartBones #TreasureTruck #boxtumes

WHAT:         Amazon’s Treasure Tuck Boneyard Bash experience in collaboration with Blue Buffalo and SmartBones will welcome all pups and dog lovers alike to the Domino Park on Thursday, October 31.  It will be a fun-filled day jam-packed with dog-friendly activities, interactive photo opportunities, and so much more. Pups and guests can experience the following activities throughout the day:

  • Lick or Treat:  Owners can take their dog “lick or treating!” Ring a doorbell and Brand Ambassadors will have Blue Buffalo treats for the dogs and candy lollipops for kids.
  • Monster-fy Your Pup: Owners can bring their dogs to be drawn as classic movie monsters by caricature artists in a mysterious parlour drawing room set up.
  • Box-Tume Photo Opp: Strike a spooky pose with your pup with the ultimate boneyard photo opp set up.
  • Giveaways: Samples, treats, and more from Blue Buffalo & SmartBones.
  • Get social:  #BlueBuffalo #SmartBones #TreasureTruck #boxtumes

 

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Dog Leotards- Laugh or Cry? Product Review of Shed Defender

Doggie DON’T!

I’ve been reviewing dog products and dog fashion at PupStyle for over 16 years and just when I think I’ve seen it all, a new idea creeps up that has me wondering if I should laugh, cry or rejoice? Yes, I’ve styled a pug to look like Olivia Newton on Wendy Willams for a dog fashion show, but this new dog Onesie by  Shed Defender – Putting Dog Hair in its Place – Red – XS takes “Lets Get Physical” to a new level.

This one-piece dog suite was designed to protect your home and car from unwanted dog shedding but the founder, Tyson Walters  also found it useful for protecting surgical site wounds and claims it might be able to replace the cone of shame. The company also markets this for reducing anxiety and protecting your dogs coat from dirt and wet sand at the beach for example.

Shed defender product review

In theory this seems like a handy idea, but after putting the product to the test on my 9th month old puppy Norman, I see it as more of a torture device. The cut and colors of the suit are stylish and would look cute styled with a hoodie, for an “active wear look” but my PupStyler became very anxious and started biting and pulling on the legs to get it off.  Norman is very mellow and usually lets me dress him up in anything but he was angry at the Shed Defender!

Norman is also ultra fluffy and I found it impossible to zip up the suite without getting his hair stuck in the zipper. I also had to be VERY careful not to zip up his “jewels” in the process because it’s designed to cover literally everything under the belly. In order for the dog to pee, you must unzip it or else you get a leotard loaded with pee and poo.

Product review of the Shed Defender

Dog onesies are not anything new in pet fashion but the most successful designs leave an opening for the dog to do it’s business and avoid zippers at all cost on the underbelly. Velcro or buttons  would be a safer design option to consider. I can’t say all dogs will react like Norman and some may actually like it but to test it out you will have to drop $39.00. You be the judge.

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The New Etsy Market Place for Dog Products Only

Watch out Etsy.com, a new market place just for small businesspeople and craftspeople who make products for dogs and dog lovers has arrived.

Introducing Hound & Co, a recently launched website where pet product designers can open their own store for free inside a market place dedicated to selling all things hound. Think Etsy.com but just for dog product crafters and designers. Sellers can easily upload photos and open up a shop and start selling within minutes.Similar to Etsy.com, they charge a fee but only 4% when your item sells and do not charge a fee for posting items which Etsy.com does.Hound & Co also gets bonus points for donating a portion of all sales to rescue organizations and building a platform where rescue groups can sign-up and post pics of adoptable pets for free. If you have a rescue organization this is just one more free area to get the word out in a space already attracting dog lovers.

Check them out!

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