PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what you can do with all of those Amazon boxes laying around. Dara can be reached for further interviews and comments at Press@PupStyle.com
Americans will spend nearly 1/2 BILLION on pet Halloween costumes this year according to MarketWatch. That’s almost double what we were spending just 10 years ago. Dog Halloween costume events and parades are rivaling stroller grid lock in Brooklyn this year.
Check out some of the hot costume trends Dara Foster styled on Fox 5 Good Day New York as examples of what you can expect to see at The Boneyard Bash at Brooklyn’s Domino Park from 12-8 on Halloween. Anchor Rosanna Scotto volunteered her dog Lulu to model a fun DIY Boxtume idea from recycled Amazon boxes. Warning, this segment may cause a cuteattack.
The Amazon Treasure Truck is coming to Domino Park in Brooklyn on Halloween in collaboration with Blue Buffalo & SmartBones to throw a boneyard bash! Domino Park Dog Run will Transform into a Boneyard Bash for Dogs and Dog Parents on Halloween * Thursday, October 31 . #BlueBuffalo #SmartBones #TreasureTruck #boxtumes
WHAT: Amazon’s Treasure Tuck Boneyard Bash experience in collaboration with Blue Buffalo and SmartBones will welcome all pups and dog lovers alike to the Domino Park on Thursday, October 31. It will be a fun-filled day jam-packed with dog-friendly activities, interactive photo opportunities, and so much more. Pups and guests can experience the following activities throughout the day:
- Lick or Treat: Owners can take their dog “lick or treating!” Ring a doorbell and Brand Ambassadors will have Blue Buffalo treats for the dogs and candy lollipops for kids.
- Monster-fy Your Pup: Owners can bring their dogs to be drawn as classic movie monsters by caricature artists in a mysterious parlour drawing room set up.
- Box-Tume Photo Opp: Strike a spooky pose with your pup with the ultimate boneyard photo opp set up.
- Giveaways: Samples, treats, and more from Blue Buffalo & SmartBones.
- Get social: #BlueBuffalo #SmartBones #TreasureTruck #boxtumes
A proper fitting dog rain coat is the first piece of PupStyle dog fashion I tell my clients to invest in. If there is one item you shouldn’t go cheap on, it’s the rain coat. If chosen properly, it can last you for many years and become a main wardrobe staple. A good fitting rain coat like the one below from DJANGO , will save you a tremendious amount of time and money on grooming and cleaning your home.
The picture below is my puppy Norm who insisted on going feral one recent raining morning and came home looking like a mud mop. Needless to say his coat ended up matted,my bathroom trashed and now he is in for a big shave soon. Let this be a lesson to myself and others-don’t let the dog go naked in the rain!
What makes for a good rain coat?
THE CUT-Measure your dog carefully and read the size chart. It sounds simple, but there are no universal size guidelines for pet fashion so one brands XS might be another’s S. Start by measuring the length of your dog from the base of it’s neck to the base of the tail. Next, measure the girth. The girth is the circumference of the chest. Lastly, the neck size. Usually for a rain coat neck size it’s such a big deal unless you have a Bull Dog or Pub etc. who has a thick neck. Be sure to choose a size that covers enough as close to the base of the tail as possible for optimal coverage but not too long where it covers part of the tail.
2. EASY ON/OFF DESIGN-Velcro vs buckles. Go for velcro closures instead of snaps, buttons or velcro when choosing a dog rain coat. Long hair easily gets caught in buckles and buttons and can be hard to put on and take off a wiggle wet dog. You also want to be sure the design allows for a harness to be worn under it with a hole on the back of the coat for the leash to stick through and a hole near the neck closure for a leash to attach to a collar.
3. HIGH QUALITY FABRIC WITH A LINING-Avoid a stiff plastic fabric and look for something like the DJANGO coat that is made of a soft yet water proof nylon and a breathable lining.
PupStyle parents know that good things come in small packages and so do the designers of Guardian Orb. Introducing the smallest pet GPS tracking device that offers both a home AND portable base stations for a 10 mile radius tracking with NO monthly fees.
What that means is, if you leave your house and want to keep your pet safe within a 10 mile radius of where you are, just take the base with you and you have constant tracking coverage. You can exhale while traveling knowing that you can locate your pet while in unfamiliar territory or on home turf. PupStyle is lucky enough to be one of the first to learn about this dreamy device and get the scoop for pre-ordering. Guardian Orb is currently available on Indidigogo for only $219.00 and guaranteed to ship in July and there is NO MONTHLY FEE-EVER!
Guardian Orb is the first pet tracking device that offers advanced geo-location technology coupled with being the most reliable and cost-effective GPS tracker on the market. If you’ve researched pet GPS trackers you know that they usually come with monthly service fees in addition to hefty upfront expense for the hardware.
For $219 you get:
- A tiny GPS tracker Orb so small a bunny could wear it
- Guardian Home – this is the home base station that plugs into your router
- Guardian Go – Portable unit with a 16 hour battery life. Small enough to fit in a purse!
It’s the most accurate, reliable and cost-effective GPS tracking solution ever created. Keep track of your pets in real-time, on ANY smartphone, tablet or desktop. Now, you can find a lost or stolen pet in seconds, or simply just check in at home when you can’t be there.
WATCH the video below to see how simple it is use.
You can even add on additional Orbs for your other pets so you can track all of them in one place from your phone or tablet. One additional Orb is $69 or you can buy a 2 pack for $129 to cover the whole pack.
I’ve been reviewing dog products and dog fashion at PupStyle for over 16 years and just when I think I’ve seen it all, a new idea creeps up that has me wondering if I should laugh, cry or rejoice? Yes, I’ve styled a pug to look like Olivia Newton on Wendy Willams for a dog fashion show, but this new dog Onesie by Shed Defender – Putting Dog Hair in its Place – Red – XS takes “Lets Get Physical” to a new level.
This one-piece dog suite was designed to protect your home and car from unwanted dog shedding but the founder, Tyson Walters also found it useful for protecting surgical site wounds and claims it might be able to replace the cone of shame. The company also markets this for reducing anxiety and protecting your dogs coat from dirt and wet sand at the beach for example.
In theory this seems like a handy idea, but after putting the product to the test on my 9th month old puppy Norman, I see it as more of a torture device. The cut and colors of the suit are stylish and would look cute styled with a hoodie, for an “active wear look” but my PupStyler became very anxious and started biting and pulling on the legs to get it off. Norman is very mellow and usually lets me dress him up in anything but he was angry at the Shed Defender!
Norman is also ultra fluffy and I found it impossible to zip up the suite without getting his hair stuck in the zipper. I also had to be VERY careful not to zip up his “jewels” in the process because it’s designed to cover literally everything under the belly. In order for the dog to pee, you must unzip it or else you get a leotard loaded with pee and poo.
Dog onesies are not anything new in pet fashion but the most successful designs leave an opening for the dog to do it’s business and avoid zippers at all cost on the underbelly. Velcro or buttons would be a safer design option to consider. I can’t say all dogs will react like Norman and some may actually like it but to test it out you will have to drop $39.00. You be the judge.
Watch out Etsy.com, a new market place just for small businesspeople and craftspeople who make products for dogs and dog lovers has arrived.
Introducing Hound & Co, a recently launched website where pet product designers can open their own store for free inside a market place dedicated to selling all things hound. Think Etsy.com but just for dog product crafters and designers. Sellers can easily upload photos and open up a shop and start selling within minutes.Similar to Etsy.com, they charge a fee but only 4% when your item sells and do not charge a fee for posting items which Etsy.com does.Hound & Co also gets bonus points for donating a portion of all sales to rescue organizations and building a platform where rescue groups can sign-up and post pics of adoptable pets for free. If you have a rescue organization this is just one more free area to get the word out in a space already attracting dog lovers.
Check them out!
Bad dog breath isn’t PupStylish and needs to be tackled with both stilettos on! Let’s admit it, dogs have bad breath and most pet parents we just tend to put up with it instead of fighting the good fight to fix it. If you have a puppy like I do, you might be handing out more treats as positive training reward than you usually do. Many store bought brands are actually really stinky and leave that smell behind in your dogs breath. YUCK!
After reviewing pet products for over 15 years, we often get the 411 on a new product before the masses gain access. When I saw a fellow Marketing and PR CZAR was offering up a new product to test out for dog bad breath I had to jump at the opportunity. I haven’t tested this out on any adult dogs, but I can testify that it totally worked on Norman at 7 months old. His breath used to smell like roses and now it resembles something rank in my fridge.
TEST SUBJECT: NORMAN OLIVER, FAMOUS FROM INSTAGRAM @NORMADO.
Dog Gone Breath isn’t a breath mint but instead of goes to the tummy to balance out gut flora which is often the culprit. After two days of usage, it has worked for Norman. He seems to love the taste I notice a difference quickly.
It’s made from all natural ingredients that will make any vegan jump for joy. All of the ingredients have been known for centuries to help stomach issues so it makes sense that they would help dogs too and cure the bacteria causing stinky kisses. This cost is $19.99 and worth every penny!
As a follow up to my successful book series Now You See It! PupStyle and Now You See It! t PupStyle: Red Carpet Pups the dogs are back and dressed to impressed as various career professionals you can be when you grow up. Learn about what it means to be a fashion designer, doctor, soft wear developer and other important jobs.
Watch our for my latest book, Now You See It! PupStyle When I Grow Up at your Scholastic Book Fairs and Club order forms (the nostalgic old school order form kids get from school).