PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what is causing the surge in pet Halloween costume spending. Dara can be reached for further interviews and comments at Press@PupStyle.com.
Let’s not be shy about talking about dog poop. It’s a part of pet parenthood we all have to “handle”. You might as well make it stylish and invest in a pretty, personalized poo bag holder that attaches to a dog leash.
The pet product category of all things “poop” has grown so much that your dog’s poop bag holder has become a bit of a status symbol at the dog park. Etsy is even looking at poop bag holders as something that can be beautifully designed as illustrated by SPRI Studios being featured as a 2021 Etsy Design Award Finalist.
Handmade from sustainably sourced, premium quality British leather and made in the UK. It’s a clever origami design that’s seamless with no need for stitching and held tight by a secure popper. Choose from fuchsia pink, mint green, tan brown, black, lilac, orange or leopard print leather, and personalized with your initials or your dog’s name in gold foil.
These also make great gift ideas for your pet sitter or dog walker who do a LOT of poo picking up. Not a bad price at $37.66 each.
It’s Fourth of July weekend and America is opening back up! As we’re in the Roaring 20’s this holiday weekend more backyard bangs and booms are expected this year. Calming your dog’s nerves to help with separation anxiety induced by going back to work, or firework noise, is likely on your mind. What about pet CBD?
If you are like most pet owners, you’ve heard the buzz about Pet CBD and all of it’s claims and wondered to yourself “which products actually work?”. I personally have held off on endorsing any CBD brands due to the difficulty of cutting through the clutter and verifying which brands are better than others, as well as little research and product quality testing oversight. (All of the links in this article are for editorial content and no paid or affiliate endorsements.)
Most pet CBD brands will publish 3rd party lab testing results showing the amount of CBD vs THC levels in its products but those labs are funded by the CBD brands to conduct the testing. The argument can be made that because the labs are paid directly by the hemp companies, they are not really all that independent.
Then, to complicate things further there are thousands of little white label brands popping up every week. The investment needed to white label and start your own pet CBD brand has a low entry point so almost anyone can start a CBD brand. These little brands do not have the experience or science behind them to recommend dosing.
So what’s a pet owner to do? I’ve been asked this hundreds of times in the past couple of years and there is not one short answer. Below is a thoughtful list I created of 5 steps to selecting a pet CBD brand.
5 tips for selecting pet CBD
Research The Company Before You Buy-Look at the overall company who is making the pet CBD product. Is this a new business you’ve never heard of or a trusted, established business based on science? Given the lack of oversight be careful and really dig into the brand. Reading the FDA regulations is helpful.
Find Out Who Grew The Crops-High Falls Hemp is very transparent and named their brand from the town Upstate NY where the hemp is farmed. The CEO is hands on and involved closely in quality control. They make is very easy to find and read their lab reports. CBD veteran Charlott’s Web makes is a little harder requiring you to enter a “lot number” from a bottle you purchased.
Beware of Licensing- If it’s a licensed brand like Martha Stewart’s new pet CBD brand check out who is actually manufacturing the product. Martha has a partnership with the publicly traded Canadian Cannabis company Canopy Growth and Snoop Dog which is more credible than a licensing deal with a company that doesn’t specialize in Hemp.
Americans are serious about pets!
According to a recent survey by the American Pet Products Association, approximately 67% of U.S. households own at least one pet—that’s 84.9 million homes!
The number of pet-owning Americans has been steadily increasing over the years. In 1988, the first year the same survey was conducted, 56% of U.S. households owned a pet. Of course, the more pet owners there are, the more demand there is for pet supplies and style. According to a new data analysis from Pattern.
Consumer demand for pet food on Amazon skyrocketed 128% during the onset of the pandemic, compared to the average the rest of the year. It’s unlikely a spike like this will occur again, unless the nation experiences another widespread pandemic shut down.
Demand for pet clothes/costumes spiked 340% ahead of Halloween. We expect to see a similar spike in demand this year ahead of Halloween.
Demand for pet toys was up 40% overall during the holiday season and up 96% two weeks before Christmas. We expect to see a similar spike in demand this year during the holiday season.
Pattern also did a deep dive into the online sales of pet clothing (rejoice PupStylers!)for dogs, cats and yes, birds! Bird clothing is quickly catching on in market places like Etsy. You can find a community of bird fashion designers selling everything from hats and hoodies for your “Swat Team” attack bird to prosthetic little human arms so your Parrot can duke it out with the cat. Wanna place bets on the winner?
Oddly enough the study didn’t show any data on rodent fashion for Guinea Pigs or rats which Petsmart caters to during Halloween season but this study only focused on shopping with Amazon.
When is market demand highest for pet clothes?
To find out the answers to these questions, their data science team analyzed market demand for pet supplies on Amazon for 2019 and 2020. Amazon is a pretty good way to gauge over all market demand.
The clear winner here is Halloween, where demand surges by 200% to over 370% between the weeks of September 27th through October 25th. That’s a lot of pet Halloween costumes! Christmas appears to drive a slight increase in demand, and there’s a slight uptick in late February (before a steep pandemic-driven decline), but everything pales in comparison to Halloween.
When it comes to demand for pet Halloween costumes, dogs once again completely outrank the other pets they examined. Things are a lot closer during the rest of the year, though, with cat clothing actually outranking dog clothing during the week of February 23rd. Watch out doggies, Ninja cats are coming to get ya!
Here’s how demand changed throughout the year:
Demand for dog clothing spikes at +472% vs average during the week of October 18th, outpacing cat and bird clothing’s still-impressive increases of 380% and 377%, respectively. Start shopping early this year!
Perfect for transitioning into Spring adding just the right amount of warmth to your AM and PM dog walks.
It’s not just a super stylish crop-top hoodie, it is also super comfy due to being made from soft three-end fleece with ultra tight-knit construction. It’s that tight-knitting that makes printed surfaces really stand out.
Let your dog be the judgmental one when you cruise up on a pack of dogs not social distancing.
The new“My Dog Is Quietly Judging You”dog walker collection is meant to lend a little attitude to your daily walks and put smile on your face. Keep a watch out for more hoodies, T-shirts and goodies later this year!
$45 – This high-quality pullover hoodie adds just the right layer of warm and cozy for any active dog mom or dad. Made with three-panel fleece lining, this pullover is double stitched for durability and roomy. Pick one in your favorite color to match your style.
Available in 3 colors. White, Grey, Black
$25 – Tee that will turn heads at the grocery store and on dog walks! Made from very soft cotton, this tee is really comfortable for an active lifestyle. With high quality print it allows one to express personality on the go.
$15 “My dog is quietly judging you” mug is perfect for coffee, tea, hot chocolate or what ever you want to put in it. No judgment here!
Pet owners can take a much needed deep breath! Many us of have been wondering if our pets are in danger of catching the Coronavirus? Should you buy Coronavirus masks to protect your pet? The answer is thankfully “NO” according this great article posted by CNN.com .
Will Coronavirus Mommy/Daddy & Me matching masks be the big Halloween trend for 2020?
PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what is causing the surge in pet Halloween costume spending. Dara can be reached for further interviews and comments at Press@PupStyle.com