Author Archives: dara

About dara

Founder PupStyle.com & Pet Fashion Stylist

Demand For Dog, Cat & Bird Clothes Surges 200% Since Pandemic

Americans are serious about pets!
According to a recent survey by the American Pet Products Association, approximately 67% of U.S. households own at least one pet—that’s 84.9 million homes!

The number of pet-owning Americans has been steadily increasing over the years. In 1988, the first year the same survey was conducted, 56% of U.S. households owned a pet. Of course, the more pet owners there are, the more demand there is for pet supplies and style. According to a new data analysis from Pattern.

  • Consumer demand for pet food on Amazon skyrocketed 128% during the onset of the pandemic, compared to the average the rest of the year. It’s unlikely a spike like this will occur again, unless the nation experiences another widespread pandemic shut down.
  • Demand for pet clothes/costumes spiked 340% ahead of Halloween. We expect to see a similar spike in demand this year ahead of Halloween.
  • Demand for pet toys was up 40% overall during the holiday season and up 96% two weeks before Christmas. We expect to see a similar spike in demand this year during the holiday season.

Pattern  also did a deep dive into the online sales of pet clothing (rejoice PupStylers!) for dogs, cats and yes, birds! Bird clothing is quickly catching on in market places like Etsy. You can find a community of bird fashion designers selling everything from hats and hoodies for your “Swat Team”  attack bird to prosthetic little human arms so your Parrot can duke it out with the cat. Wanna place bets on the winner?

Bird Arms Large image 0

Oddly enough the study didn’t show any data on rodent fashion for Guinea Pigs or rats which Petsmart caters to during Halloween season but this study only focused on shopping with Amazon.

New York fashionistas splurge on designer outfits...for their pet rodents | Daily Mail Online

When is market demand highest for pet clothes?

To find out the answers to these questions, their data science team analyzed market demand for pet supplies on Amazon for 2019 and 2020. Amazon is a pretty good way to gauge over all market demand.

The clear winner here is Halloween, where demand surges by 200% to over 370% between the weeks of September 27th through October 25th. That’s a lot of pet Halloween costumes! Christmas appears to drive a slight increase in demand, and there’s a slight uptick in late February (before a steep pandemic-driven decline), but everything pales in comparison to Halloween.

When it comes to demand for pet Halloween costumes, dogs once again completely outrank the other pets they examined. Things are a lot closer during the rest of the year, though, with cat clothing actually outranking dog clothing during the week of February 23rd.  Watch out doggies, Ninja cats are coming to get ya!

Here’s how demand changed throughout the year:

Demand for dog clothing spikes at +472% vs average during the week of October 18th, outpacing cat and bird clothing’s still-impressive increases of 380% and 377%, respectively.  Start shopping early this year!

 

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NEW “My dog is quietly judging you” Cropped Hoodie

Check out our newest edition to the PupStyleShop.com My dog is quietly judging you” dog walker collection!

Perfect for transitioning into Spring adding just the right amount of warmth to your AM and PM dog walks.

It’s not just a super stylish crop-top hoodie, it is also super comfy due to being made from soft three-end fleece with ultra tight-knit construction. It’s that tight-knitting that makes printed surfaces really stand out.

$45 Made in the USA.

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Introducing the NEW PupStyle dog walker fashion collection by Dara Foster!

Let your dog be the judgmental one when you cruise up on a pack of dogs not social distancing.
The new My Dog Is Quietly Judging You” dog walker collection is meant to lend a little attitude to your daily walks and put smile on your face.  Keep a watch out for more hoodies, T-shirts and goodies later this year! 

$45 – This high-quality pullover hoodie adds just the right layer of warm and cozy for any active dog mom or dad. Made with three-panel fleece lining, this pullover is double stitched for durability and roomy. Pick one in your favorite color to match your style.

  • Available in 3 colors. White, Grey, Black

 $25 – Tee that will turn heads at the grocery store and on dog walks! Made from very soft cotton, this tee is really comfortable for an active lifestyle. With high quality print it allows one to express personality on the go. 

$15 “My dog is quietly judging you” mug is perfect for coffee, tea, hot chocolate or what ever you want to put in it. No judgment here!  

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Halloween Pet Spending Reaches Almost 1/2 Billion $

PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what you can do with all of those Amazon boxes laying around. Dara can be reached for further interviews and comments at Press@PupStyle.com

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She’s Back! Dara Foster Join’s Fox 5 Good Day NY for Halloween Fashion Show

Americans will spend nearly 1/2 BILLION on pet Halloween costumes this year according to MarketWatch. That’s almost double what we were spending just 10 years ago. Dog Halloween costume events and parades are rivaling stroller grid lock in Brooklyn this year.

Check out some of the hot costume trends Dara Foster styled on Fox 5 Good Day New York as examples of what you can expect to see at The Boneyard Bash at Brooklyn’s Domino Park from 12-8 on Halloween. Anchor Rosanna Scotto volunteered her dog Lulu to model a fun DIY Boxtume idea from recycled Amazon boxes. Warning, this segment may cause a cuteattack.

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Halloween Dog Party! Amazon’s Treasure Truck is Throwing a Boneyard Bash

The Amazon Treasure Truck is coming to Domino Park in Brooklyn on Halloween  in collaboration with Blue Buffalo & SmartBones to throw a boneyard bash! Domino Park Dog Run will Transform into a Boneyard Bash for Dogs and Dog Parents on Halloween * Thursday, October 31 . #BlueBuffalo #SmartBones #TreasureTruck #boxtumes

WHAT:         Amazon’s Treasure Tuck Boneyard Bash experience in collaboration with Blue Buffalo and SmartBones will welcome all pups and dog lovers alike to the Domino Park on Thursday, October 31.  It will be a fun-filled day jam-packed with dog-friendly activities, interactive photo opportunities, and so much more. Pups and guests can experience the following activities throughout the day:

  • Lick or Treat:  Owners can take their dog “lick or treating!” Ring a doorbell and Brand Ambassadors will have Blue Buffalo treats for the dogs and candy lollipops for kids.
  • Monster-fy Your Pup: Owners can bring their dogs to be drawn as classic movie monsters by caricature artists in a mysterious parlour drawing room set up.
  • Box-Tume Photo Opp: Strike a spooky pose with your pup with the ultimate boneyard photo opp set up.
  • Giveaways: Samples, treats, and more from Blue Buffalo & SmartBones.
  • Get social:  #BlueBuffalo #SmartBones #TreasureTruck #boxtumes

 

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How to Choose The Right Rain Coat for Your Dog

A proper fitting dog rain coat is the first piece of PupStyle dog fashion I tell my clients to invest in. If there is one item you shouldn’t go cheap on, it’s the rain coat. If chosen properly, it can last you for many years and become a main wardrobe staple. A good fitting rain coat like the one below from DJANGO , will save you a tremendious amount of time and money on grooming and cleaning your home.


The picture below is my puppy Norm who insisted on going feral one recent raining morning and came home looking like a mud mop. Needless to say his coat ended up matted,my bathroom trashed and now he is in for a big shave soon. Let this be a lesson to myself and others-don’t let the dog go naked in the rain!

What makes for a good rain coat?

THE CUT-Measure your dog carefully and read the size chart. It sounds simple, but there are no universal size guidelines for pet fashion so one brands XS might be another’s S. Start by measuring the length of your dog from the base of it’s neck to the base of the tail. Next, measure the girth. The girth is the circumference of the chest. Lastly, the neck size. Usually for a rain coat neck size it’s such a big deal unless you have a Bull Dog or Pub etc. who has a thick neck. Be sure to choose a size that covers enough as close to the base of the tail as possible for optimal coverage but not too long where it covers part of the tail.

2. EASY ON/OFF DESIGN-Velcro vs buckles. Go for velcro closures instead of snaps, buttons or velcro when choosing a dog rain coat. Long hair easily gets caught in buckles and buttons and can be hard to put on and take off a wiggle wet dog. You also want to be sure the design allows for a harness to be worn under it with a hole on the back of the coat for the leash to stick through and a hole near the neck closure for a leash to attach to a collar.


3. HIGH QUALITY FABRIC WITH A LINING-Avoid a stiff plastic fabric and look for something like the DJANGO coat that is made of a soft yet water proof nylon and a breathable lining.

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