American Eagle Outfitters discovered through their April Fool’s dog fashion campaign that dog fashion = increased brand awareness and SALES!

Something we’ve been  preaching at PupStyle for 12 years and overjoyed to see the mass brands catching on.

AE created a funny April Fools ad campaign in conjunction with the ASPCA to raise funds for the charity and in doing so learned the power of our dog fashion community.

The campaign was such a huge success that they decided to roll out a REAL collection of dog fashion apparel to coordinate with their human apparel line. You can dress your dog to complement your fav AE looks.  I LOOOOVE IT!  The hats are genius. Bravo American Eagle Outfitters!!