PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what is causing the surge in pet Halloween costume spending. Dara can be reached for further interviews and comments at Press@PupStyle.com
Americans will spend nearly 1/2 BILLION on pet Halloween costumes this year according to MarketWatch. That’s almost double what we were spending just 10 years ago. Dog Halloween costume events and parades are rivaling stroller grid lock in Brooklyn this year.
Check out some of the hot costume trends Dara Foster styled on Fox 5 Good Day New York as examples of what you can expect to see at The Boneyard Bash at Brooklyn’s Domino Park from 12-8 on Halloween. Anchor Rosanna Scotto volunteered her dog Lulu to model a fun DIY Boxtume idea from recycled Amazon boxes. Warning, this segment may cause a cuteattack.
The Amazon Treasure Truck is coming to Domino Park in Brooklyn on Halloween in collaboration with Blue Buffalo & SmartBones to throw a boneyard bash! Domino Park Dog Run will Transform into a Boneyard Bash for Dogs and Dog Parents on Halloween * Thursday, October 31 . #BlueBuffalo #SmartBones #TreasureTruck #boxtumes
WHAT: Amazon’s Treasure Tuck Boneyard Bash experience in collaboration with Blue Buffalo and SmartBones will welcome all pups and dog lovers alike to the Domino Park on Thursday, October 31. It will be a fun-filled day jam-packed with dog-friendly activities, interactive photo opportunities, and so much more. Pups and guests can experience the following activities throughout the day:
Doggie DON’T!
I’ve been reviewing dog products and dog fashion at PupStyle for over 16 years and just when I think I’ve seen it all, a new idea creeps up that has me wondering if I should laugh, cry or rejoice? Yes, I’ve styled a pug to look like Olivia Newton on Wendy Willams for a dog fashion show, but this new dog Onesie by Shed Defender – Putting Dog Hair in its Place – Red – XS
takes “Lets Get Physical” to a new level.
This one-piece dog suite was designed to protect your home and car from unwanted dog shedding but the founder, Tyson Walters also found it useful for protecting surgical site wounds and claims it might be able to replace the cone of shame. The company also markets this for reducing anxiety and protecting your dogs coat from dirt and wet sand at the beach for example.
In theory this seems like a handy idea, but after putting the product to the test on my 9th month old puppy Norman, I see it as more of a torture device. The cut and colors of the suit are stylish and would look cute styled with a hoodie, for an “active wear look” but my PupStyler became very anxious and started biting and pulling on the legs to get it off. Norman is very mellow and usually lets me dress him up in anything but he was angry at the Shed Defender!
Norman is also ultra fluffy and I found it impossible to zip up the suite without getting his hair stuck in the zipper. I also had to be VERY careful not to zip up his “jewels” in the process because it’s designed to cover literally everything under the belly. In order for the dog to pee, you must unzip it or else you get a leotard loaded with pee and poo.
Dog onesies are not anything new in pet fashion but the most successful designs leave an opening for the dog to do it’s business and avoid zippers at all cost on the underbelly. Velcro or buttons would be a safer design option to consider. I can’t say all dogs will react like Norman and some may actually like it but to test it out you will have to drop $39.00. You be the judge.
Watch out Etsy.com, a new market place just for small businesspeople and craftspeople who make products for dogs and dog lovers has arrived.
Introducing Hound & Co, a recently launched website where pet product designers can open their own store for free inside a market place dedicated to selling all things hound. Think Etsy.com but just for dog product crafters and designers. Sellers can easily upload photos and open up a shop and start selling within minutes.Similar to Etsy.com, they charge a fee but only 4% when your item sells and do not charge a fee for posting items which Etsy.com does.
Hound & Co also gets bonus points for donating a portion of all sales to rescue organizations and building a platform where rescue groups can sign-up and post pics of adoptable pets for free. If you have a rescue organization this is just one more free area to get the word out in a space already attracting dog lovers.
Check them out!
Bad dog breath isn’t PupStylish and needs to be tackled with both stilettos on! Let’s admit it, dogs have bad breath and most pet parents we just tend to put up with it instead of fighting the good fight to fix it. If you have a puppy like I do, you might be handing out more treats as positive training reward than you usually do. Many store bought brands are actually really stinky and leave that smell behind in your dogs breath. YUCK!
After reviewing pet products for over 15 years, we often get the 411 on a new product before the masses gain access. When I saw a fellow Marketing and PR CZAR was offering up a new product to test out for dog bad breath I had to jump at the opportunity. I haven’t tested this out on any adult dogs, but I can testify that it totally worked on Norman at 7 months old. His breath used to smell like roses and now it resembles something rank in my fridge.
TEST SUBJECT: NORMAN OLIVER, FAMOUS FROM INSTAGRAM @NORMADO.
Dog Gone Breath isn’t a breath mint but instead of goes to the tummy to balance out gut flora which is often the culprit. After two days of usage, it has worked for Norman. He seems to love the taste I notice a difference quickly. 
It’s made from all natural ingredients that will make any vegan jump for joy. All of the ingredients have been known for centuries to help stomach issues so it makes sense that they would help dogs too and cure the bacteria causing stinky kisses. This cost is $19.99 and worth every penny!
As a follow up to my successful book series Now You See It! PupStyle and Now You See It! t PupStyle: Red Carpet Pups the dogs are back and dressed to impressed as various career professionals you can be when you grow up. Learn about what it means to be a fashion designer, doctor, soft wear developer and other important jobs.
Watch our for my latest book, Now You See It! PupStyle When I Grow Up at your Scholastic Book Fairs and Club order forms (the nostalgic old school order form kids get from school).
Nitey Leash is the world’s first-ever fiber optic dog leash and the only dog leash that lights up completely from end to end. Nitey Leash uses fiber optic technology, paired with a super powerful LED, to make dogs and their owners stand out from the crowd at nighttime and in the early morning. https://www.niteyleash.com
