PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what is causing the surge in pet Halloween costume spending. Dara can be reached for further interviews and comments at Press@PupStyle.com
Americans will spend nearly 1/2 BILLION on pet Halloween costumes this year according to MarketWatch. That’s almost double what we were spending just 10 years ago. Dog Halloween costume events and parades are rivaling stroller grid lock in Brooklyn this year.
Check out some of the hot costume trends Dara Foster styled on Fox 5 Good Day New York as examples of what you can expect to see at The Boneyard Bash at Brooklyn’s Domino Park from 12-8 on Halloween. Anchor Rosanna Scotto volunteered her dog Lulu to model a fun DIY Boxtume idea from recycled Amazon boxes. Warning, this segment may cause a cuteattack.
Did you know that 63% of American house holds have pets? Dog gifts this holiday season are all about personalization, customization and keeping them safe and healthy.
From human-grade dog food tailored for your specific dog delivered right to your door, to dog DNA test kits that not only give you the fluffy breed reveal, but teach you about potential genetic diseases for your dog. It’s all about caring for your dog as an unique individual not just as generic breed or dog.
Check out my latest TV appearance on the Morning Blend and holiday gift pet gift ideas below. Happy shopping PupStylers!
PupStyle.com Founder, Dara Foster chats with Pittsburg Magazine about the growing nationwide trend of home owners & pet parents custom designing and remodeling their homes to be pet friendly. Check out the article below!
“The Johnsons and their home are part of a larger trend emerging nationwide, says Dara Foster, pet stylist, contributor to NBC’s “Today” and other TV shows and founder of PupStyle.com. The move toward more pet-friendly home design is linked to a cultural shift occurring over the last few years, she says. “We used to call ourselves ‘pet owners.’ Now, it’s ‘pet parents,’” Foster says. “It’s a full-on lifestyle. We treat them like children.”
“As the trend of catering to pets through home design continues to grow, Foster expects even more creative options to emerge.
“This is just the tip of the iceberg,” she says. “It’s just getting bigger and more lavish by the minute.”
Scholastic Book Author & TV Personality, Dara Foster will be signing copies of her latest book at the Lord & Taylor store in Twelve Oaks Mall for Charity Day this Saturday, May 2nd from 1-3PM.
Come on over to Twelve Oaks Mall in Novi Michigan and meet Dara for a signed copy of your PupStyle Sticker Book. Charity Day proceeds benefiting women’s health organizations at every Lord & Taylor store nationwide.
The National Retail Federation estimates that American’s will spend a whopping $350 million this year on pet Halloween costumes. Finally the days are winding down when the neighbors call you the “crazy dog person” who dresses up their dog.
I am often asked this question “Dara, I can’t decide on what to dress my dog up as for Halloween. What is your advice?”
Tune into the Better Show October 28,2014 for my Halloween dog costume trends fashion show and tips for choosing the right costume. Check local listings for time, but in the mean time you can read my tips below to help you get started.
1. Age–older dogs are less likely to chew on a costume unlike a teething puppy who might turn it chew toy and possibly choke on materials.
2. Size & Shape-think about the size and shape of your dog. A large Yellow Lab or Bulldog might make a better Hamburger than a poodle.
3. Measure your dog carefully-Take careful measurements of your dogs chest, length of his body from base of neck to base of tail, weight, neck and waist. Be sure to compare your dogs measurements to the size chart on the costume. You would be surprised at how being one once off on your measurements and blow your entire costume idea.
4. Brush and groom your dog-Give your dog a through brushing before putting the costume on. It will reduce loose pet hair on the costume and your pooch will look extra spiffy!
Dara Foster appear’s on The Better Show today featuring Fall 2014 fashion trends!
3 Key Trends for dogs this coming Fall:
-Orange is the New Black: Couture feather gown and hat by Classy Doggie Designs by Linda Higgins
-Checks & Plaids: Plaid Tutu harness dress by KO Couture , Fabu Leash & Collar available at DoggieCoutureShop.com
-Need for Tweed: Tweed coat & Barking Babies hat available at DoggieCoutureShop.com, velvet crystal leash and collar by http://www.mhughu.com