PupStyle CEO and Author, Dara Foster was a guest on Fox Business News on Halloween to chat about the impact of social media on pet halloween costume spending and what is causing the surge in pet Halloween costume spending. Dara can be reached for further interviews and comments at Press@PupStyle.com
Americans will spend nearly 1/2 BILLION on pet Halloween costumes this year according to MarketWatch. That’s almost double what we were spending just 10 years ago. Dog Halloween costume events and parades are rivaling stroller grid lock in Brooklyn this year.
Check out some of the hot costume trends Dara Foster styled on Fox 5 Good Day New York as examples of what you can expect to see at The Boneyard Bash at Brooklyn’s Domino Park from 12-8 on Halloween. Anchor Rosanna Scotto volunteered her dog Lulu to model a fun DIY Boxtume idea from recycled Amazon boxes. Warning, this segment may cause a cuteattack.
Once upon a time, dressing up your cat or dog in a Halloween costume was considered “wacky” and you were automatically put in the crazy pet lady/guy category by your family. Fast forward to Halloween season 2016 and it’s not only considered normal, but actually acceptable and eagerly anticipated by pet parents and retailers. In 2015, American’s spent $350 million on pet Halloween costumes. That’s $1 for every $3 spent on a kids costume according to the National Retail Federation. So what’s next? A sweater on a fish?
The small pet costume trend has been steadily growing over the past 3 years. Major pet retailer PetSmart has been expanding their small pet costume selection catering to the demands of guinea pig parents who want to put a tutu on their rodent. Etsy.com is a treasure trove of creative small pet costume designers offering everything from hand-made Yoda costumes for your bearded dragon to sweaters for chickens.
Chicken sweater by PaulFarm
Check out some of our favorite small pet Halloween costumes found on Etsy.com. These are great DIY pet costume ideas for you to experiment with or buy directly from the designers.
Sheep’s costume for a hedgehog by Crafted4Pets
Hedgehog or hamster birthday hat by Crafted4Pets
Guinea pig newsboy hat by Pinkismart
X-mas guinea pig costume by Crafted4Pets
Pizza slize rat costume by Custommadebybethany
Yoda Halloween costume for bearded dragons by Pampered Beardies
Bearded dragon Princess Leia costume by PamperedBeardies
It’s FLICKER Friday!!!
Happy 4th of July weekend PupStylers! We thought we would put a smile on your face and give you a little Independence Day dog fashion inspiration from our friends at Flicker. Please remember to think of your dogs health and safety first and foremost when dressing your pet. Have a wonderful holiday America!
This is a whole new twist on a Cone-tini! Love it!
The National Retail Federation estimates that American’s will spend a whopping $350 million this year on pet Halloween costumes. Finally the days are winding down when the neighbors call you the “crazy dog person” who dresses up their dog.
I am often asked this question “Dara, I can’t decide on what to dress my dog up as for Halloween. What is your advice?”
Tune into the Better Show October 28,2014 for my Halloween dog costume trends fashion show and tips for choosing the right costume. Check local listings for time, but in the mean time you can read my tips below to help you get started.
1. Age–older dogs are less likely to chew on a costume unlike a teething puppy who might turn it chew toy and possibly choke on materials.
2. Size & Shape-think about the size and shape of your dog. A large Yellow Lab or Bulldog might make a better Hamburger than a poodle.
3. Measure your dog carefully-Take careful measurements of your dogs chest, length of his body from base of neck to base of tail, weight, neck and waist. Be sure to compare your dogs measurements to the size chart on the costume. You would be surprised at how being one once off on your measurements and blow your entire costume idea.
4. Brush and groom your dog-Give your dog a through brushing before putting the costume on. It will reduce loose pet hair on the costume and your pooch will look extra spiffy!
OwlyStore on Etsy.com has created a collection of adorable, tiny dogs and their “scary Halloween Pug” is simply brilliant!
These little art pieces make special gifts and also make very PupStylish Halloween decor for our home or office. The designer will even custom make a personalized version of your own dog. Think holiday gifst…LOOOVE! $23.00
PupStylers are always asking for more BOY dog options and I am always out scouting the market for the most innovative and fashion forward boy dog fashion I can find. Have no fear, Dara is here to help you deck out the dawg!
Dog fashion is fun, playful, trendy and down right goofy at times. I love this creation by Lola Canine Couture for a great summer look! Each item is made to order so you know you are getting something made with love and personal pride. This set includes the jeans, tank and Beret. Shade sold separately $125
