coats

How to Choose The Right Rain Coat for Your Dog

A proper fitting dog rain coat is the first piece of PupStyle dog fashion I tell my clients to invest in. If there is one item you shouldn’t go cheap on, it’s the rain coat. If chosen properly, it can last you for many years and become a main wardrobe staple. A good fitting rain coat like the one below from DJANGO , will save you a tremendious amount of time and money on grooming and cleaning your home.


The picture below is my puppy Norm who insisted on going feral one recent raining morning and came home looking like a mud mop. Needless to say his coat ended up matted,my bathroom trashed and now he is in for a big shave soon. Let this be a lesson to myself and others-don’t let the dog go naked in the rain!

What makes for a good rain coat?

THE CUT-Measure your dog carefully and read the size chart. It sounds simple, but there are no universal size guidelines for pet fashion so one brands XS might be another’s S. Start by measuring the length of your dog from the base of it’s neck to the base of the tail. Next, measure the girth. The girth is the circumference of the chest. Lastly, the neck size. Usually for a rain coat neck size it’s such a big deal unless you have a Bull Dog or Pub etc. who has a thick neck. Be sure to choose a size that covers enough as close to the base of the tail as possible for optimal coverage but not too long where it covers part of the tail.

2. EASY ON/OFF DESIGN-Velcro vs buckles. Go for velcro closures instead of snaps, buttons or velcro when choosing a dog rain coat. Long hair easily gets caught in buckles and buttons and can be hard to put on and take off a wiggle wet dog. You also want to be sure the design allows for a harness to be worn under it with a hole on the back of the coat for the leash to stick through and a hole near the neck closure for a leash to attach to a collar.


3. HIGH QUALITY FABRIC WITH A LINING-Avoid a stiff plastic fabric and look for something like the DJANGO coat that is made of a soft yet water proof nylon and a breathable lining.

American Eagle Outfitters Rolling Out Dog Fashion To Increase Holiday Sales

American Eagle Outfitters discovered through their April Fool’s dog fashion campaign that dog fashion = increased brand awareness and SALES!

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Something we’ve been  preaching at PupStyle for 12 years and overjoyed to see the mass brands catching on.

AE created a funny April Fools ad campaign in conjunction with the ASPCA to raise funds for the charity and in doing so learned the power of our dog fashion community.

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The campaign was such a huge success that they decided to roll out a REAL collection of dog fashion apparel to coordinate with their human apparel line. You can dress your dog to complement your fav AE looks.  I LOOOOVE IT!  The hats are genius. Bravo American Eagle Outfitters!!

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