American Eagle Outfitters

American Eagle Outfitters Rolling Out Dog Fashion To Increase Holiday Sales

American Eagle Outfitters discovered through their April Fool’s dog fashion campaign that dog fashion = increased brand awareness and SALES!

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Something we’ve been  preaching at PupStyle for 12 years and overjoyed to see the mass brands catching on.

AE created a funny April Fools ad campaign in conjunction with the ASPCA to raise funds for the charity and in doing so learned the power of our dog fashion community.

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The campaign was such a huge success that they decided to roll out a REAL collection of dog fashion apparel to coordinate with their human apparel line. You can dress your dog to complement your fav AE looks.  I LOOOOVE IT!  The hats are genius. Bravo American Eagle Outfitters!!

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